Marketing for Southwark businesses
Southwark runs south from the Thames opposite the City, and its riverside mixes offices and culture. Consultancies, tech firms and corporate teams work in The Shard and More London by London Bridge, while Tate Modern and Shakespeare's Globe keep Bankside busy with visitors all year.
Food is what many people think of first. Borough Market has traded for centuries, and Bermondsey's railway arches house bakers, distillers, food producers and the cluster of breweries nicknamed the Beer Mile. Many of these businesses sell through a stall, a web shop, wholesale accounts and a taproom at once, and their marketing has to join those up:
- Instagram content and small Meta ads for market days, taproom events and new products
- Google Shopping and Meta catalogue ads for web shops, with a clean product feed
- Klaviyo or Mailchimp flows to turn one-off market customers into online repeat buyers
- Email to restaurants and delis about wholesale lines
Drinks producers must follow Google and Meta alcohol policies, including adult-only targeting.
Professional and consultancy firms near London Bridge compete with City firms for clicks, so they do best with narrow search campaigns, LinkedIn and a client newsletter. Guy's Hospital, King's College London's Guy's campus and London South Bank University at Elephant and Castle make health and education large employers, and health-linked businesses need ads written within healthcare policies.
Elephant and Castle's regeneration has brought new homes and shops. Further south, Peckham has independent restaurants, bars, artists and creative businesses, and Dulwich has professional practices and independent shops serving residents. These neighbourhoods have quite different audiences, so we usually target them separately rather than treating Southwark as one market. Charities in the borough may be eligible for Google Ad Grants.
Who we market in Southwark
- Market traders and food producers
- Breweries and distillers
- Restaurants, bars and event venues
- Consultancies and professional firms
- Health and research organisations
- Creative studios and galleries
- Independent retailers
- Charities and education providers
How it works for Southwark
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Southwark
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Southwark
Nearby
- City of London
- Westminster
- Camden
- Islington
- Hackney
- Tower Hamlets
- Lambeth
- Wandsworth
- Croydon
- Bromley
- Kingston upon Thames
- Richmond upon Thames
- Ealing
- Harrow
Frequently asked questions
Can a Borough Market trader grow online sales with ads?
Yes. Shopping and Meta catalogue ads put products in front of people searching or browsing, and email flows turn market customers into repeat online buyers. Google Ads management is from £150 a month + VAT and email from £95 a month + VAT.
Can you target Peckham and Dulwich separately?
Yes. We can run separate campaigns for each neighbourhood with their own budgets and ads, which suits restaurants and shops whose customers live nearby. Location reports show where results come from.
Do you manage Instagram for Bermondsey breweries?
We do. We plan posts around releases and events, write captions and reply to comments, within alcohol advertising rules. Organic management starts from £125 a month + VAT per platform package.
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.