Marketing for Wakefield businesses
Wakefield sits where the M1 meets the M62, and that junction has drawn national distribution centres, parcel carriers and food businesses to Normanton, the Wakefield Europort and the motorway corridor. Logistics operators here spend a lot on recruitment advertising, especially before peak season, and also need B2B campaigns to win new clients.
Food and drink is the district's other big employer. Bakeries, dairies and processors work across Pontefract, Castleford, Featherstone and Knottingley, and Pontefract's liquorice and the Rhubarb Triangle's forced rhubarb give local producers a story worth telling. Producers selling direct do well with Shopping ads, Instagram content that tells that story and email flows for repeat orders. Seasonal products, such as forced rhubarb in late winter and early spring, need campaigns that switch on and off with availability.
As West Yorkshire's administrative centre, Wakefield has many firms supplying councils, police and health bodies. Those suppliers market through LinkedIn, content and email rather than consumer ads, and public sector buyers expect clear, accessible landing pages. Cultural organisations around The Hepworth Wakefield and the Yorkshire Sculpture Park need exhibition and event campaigns on Meta and email to their members and visitors.
The Five Towns each have their own shops, trades and cafés. They mostly need Facebook, a strong Google Business Profile and small, local search campaigns that do not leak into Leeds.
- Food and drink producers: Shopping ads, Instagram and seasonal email
- Distribution and parcel firms: recruitment and B2B search
- Public sector suppliers: LinkedIn and content marketing
- Arts organisations: event campaigns and member email
- Five Towns trades and shops: local search and Facebook
All Wakefield campaigns are run remotely from Mansfield.
Who we market in Wakefield
- Food and drink manufacturers
- Bakeries and dairies
- Distribution and parcel firms
- Public sector suppliers
- Arts and cultural organisations
- Tradespeople
- Independent retailers
- Construction contractors
How it works for Wakefield
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Wakefield
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Wakefield
Nearby
- Sheffield
- Leeds
- Bradford
- York
- Hull
- Doncaster
- Rotherham
- Barnsley
- Huddersfield
- Halifax
- Harrogate
- Scarborough
- Grimsby
- Scunthorpe
Frequently asked questions
Can you run seasonal ads for a Rhubarb Triangle producer?
Yes. We schedule Shopping, Meta and email campaigns around when produce is available, then pause or switch focus when the season ends. Google Ads management starts from £150 a month + VAT, and email marketing from £95 a month + VAT.
Do you market businesses that supply councils and police?
Yes. Public sector buyers research carefully, so we focus on LinkedIn, clear content and email to contacts, with accessible landing pages. Content marketing starts from £195 a month + VAT, and paid social from £150 a month + VAT plus ad spend.
Can you keep our Castleford trade ads out of Leeds?
Yes. We target the postcode districts or radius you cover and exclude Leeds or anywhere else you do not want. That keeps clicks coming from people close enough to become customers.
Get a free marketing review
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