Marketing for York businesses
York's visitor economy dominates its local advertising. Millions of visitors come for the Minster, the walls and the Shambles, and hotels, guest houses, tour operators, cafés and attractions compete for them long before they arrive. Most of those searches happen in other cities: London, Leeds, Manchester, Newcastle. So York tourism campaigns usually target people searching for York, wherever they are, rather than people in York. Instagram and Meta ads aimed at the cities that send most guests, plus search ads on terms such as "hotels near York Minster" or "York ghost walk", catch people while they plan.
Hospitality competes with online travel agents and booking sites for the same searches. Running ads on your own brand name, and tracking direct bookings properly through GA4 and your booking engine, can recover bookings that would otherwise go through commission. Email marketing to past guests fills quieter winter weeks between the Christmas markets and Easter.
The city has a quieter business economy too. Insurance firms such as Aviva and Hiscox, rail consultancies around the station and the York Central scheme, and bioscience and agritech firms at York Science Park market to businesses through LinkedIn, search and content. Nestlé's KitKat factory keeps confectionery in York's story, and smaller food and drink makers in the surrounding countryside need Shopping ads and email.
- Hotels and guest houses: search on place names, brand campaigns and email to past guests
- Attractions and tours: Instagram, Meta ads and seasonal campaigns
- Independent shops: Instagram, Shopping ads and gift-season email
- Rail, insurance and science firms: LinkedIn and content
All York campaigns are managed remotely from our Mansfield office.
Who we market in York
- Hotels and guest houses
- Visitor attractions and tour operators
- Cafés and tea rooms
- Independent shops
- Food and drink producers
- Rail engineering consultancies
- Science park companies
- Insurance and financial firms
How it works for York
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for York
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in York
Nearby
- Sheffield
- Leeds
- Bradford
- Hull
- Doncaster
- Rotherham
- Barnsley
- Wakefield
- Huddersfield
- Halifax
- Harrogate
- Scarborough
- Grimsby
- Scunthorpe
Frequently asked questions
Can you increase direct bookings for a York hotel?
We can help by running ads on your own brand name, targeting people searching for York stays and tracking direct bookings through GA4 and your booking engine. We do not promise booking numbers, but we report clearly on what each campaign produces.
Do you target visitors from other cities?
Yes. For York tourism we often target people in London, Leeds, Manchester and other cities with Meta ads, and people searching for York terms anywhere on Google. That reaches future guests while they plan. Paid social starts from £150 a month + VAT plus ad spend.
Can you manage Instagram for a York attraction?
Yes. Organic social media management starts from £125 a month + VAT per platform, covering planning, captions, scheduling and replies, built around your events, opening times and seasons. Meta ads to visitors from other cities can be added from £150 a month + VAT plus ad spend.
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.