Marketing for Yorkshire and the Humber businesses
Yorkshire and the Humber is several advertising markets sharing one region. Leeds has the largest concentration of law firms, banks and insurers in the north, along with a busy agency and media scene around Channel 4's headquarters. Paid search for professional services there is competitive, so the gains come from tight keyword themes, ad copy that names the exact service and remarketing to people who visited but did not call.
South Yorkshire is industrial. Sheffield and Rotherham's engineering firms, many supplying aerospace and nuclear customers through the Advanced Manufacturing Park, sell to engineers and buyers. For them LinkedIn ads, Google search on specific processes and capability content usually beat broad social campaigns. Doncaster and the M18 and M62 corridors hold large logistics operations, where recruitment advertising on Meta is often a bigger budget line than sales ads.
Tourism dominates the north and east. York, Harrogate, Whitby, Scarborough and the Dales depend on visitors, so hotels, guest houses, cafés and attractions put money into Instagram and Meta ads before Easter and the summer, then use email to bring past guests back for winter breaks. Harrogate's conference trade adds event-led campaigns. Hull and Grimsby's food processors and offshore wind suppliers are mostly B2B, while the region's farm shops and food brands sell direct with Shopping ads and seasonal email.
- Leeds professional services: search ads, remarketing and LinkedIn
- South Yorkshire engineering: LinkedIn, technical search ads and content
- Coast and Dales tourism: Instagram, Meta ads and email for repeat stays
- Food and drink brands: Shopping ads, Performance Max and Klaviyo flows
South Yorkshire borders our base, but all campaign work is done remotely from Mansfield, with reporting through Looker Studio dashboards and regular calls.
Who we market in Yorkshire and the Humber
- Law and accountancy firms
- Steel and engineering suppliers
- Hotels, holiday lets and attractions
- Logistics and haulage firms
- Food and drink producers
- Offshore energy suppliers
- Digital and creative agencies
- Charities
How it works for Yorkshire and the Humber
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Yorkshire and the Humber
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Yorkshire and the Humber
Areas in Yorkshire and the Humber
- Sheffield
- Leeds
- Bradford
- York
- Hull
- Doncaster
- Rotherham
- Barnsley
- Wakefield
- Huddersfield
- Halifax
- Harrogate
- Scarborough
- Grimsby
- Scunthorpe
Nearby
- East Midlands
- North West England
- North East England
- West Midlands
- East of England
- London
- South East England
- South West England
Frequently asked questions
Can you manage Google Ads for a Leeds law firm?
Yes. Legal search terms are competitive, so we build campaigns around specific services such as conveyancing, family law or employment law, with strong negative keywords and call tracking. Google Ads management starts from £150 a month + VAT, or 10 to 15% of spend if higher, plus your ad spend.
Do you run Instagram ads for York and Harrogate hotels?
Yes. We run Meta ads across Instagram and Facebook, usually aimed at people in the cities that send you most guests, with budgets weighted towards the weeks before peak booking periods. Paid social starts from £150 a month + VAT plus ad spend paid to Meta.
Can you target only South Yorkshire?
Yes. Google Ads and Meta both let us target named towns, counties or a radius, and exclude everywhere else. For a Sheffield or Doncaster business serving local customers, that keeps spend inside the area you can actually reach.
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