Marketing for Worthing businesses
Worthing is West Sussex's largest town, a seaside resort with a long promenade and Worthing Pier at its centre. It has an older population than many towns, so health and social care is one of the biggest sectors: care homes, home care agencies, GP surgeries, dental practices and pharmacies, with Worthing Hospital a major employer.
Care providers usually need two separate marketing streams:
- Family-facing: Google Search ads on care home and home care terms, written within Google's healthcare policies, with calls and enquiry forms tracked. Families often search on behalf of a parent who lives elsewhere, so targeting by the home's location rather than the searcher's can matter
- Recruitment: Meta job ads for carers, nurses and support workers within commuting distance, with short application forms
- Reassurance: Facebook content showing real activities and staff, and a newsletter for families
Dental and private healthcare practices do well with treatment-specific search campaigns and clear pricing on landing pages. Pharmacies can promote seasonal services such as flu vaccinations within policy.
Manufacturing has a notable presence too. GSK has a long-established pharmaceutical site in the town, supporting engineering, packaging and technical service firms that market B2B through LinkedIn and specific search terms.
The seafront and town centre support hotels, cafés, restaurants, the Pavilion Theatre and Connaught Theatre, and independent shops. Tourism is seasonal, with summer events and visitors from across Sussex, so hospitality businesses should plan Instagram and Meta ads around summer and events. Many residents commute to Brighton, Gatwick or London, and a growing number of freelancers and home businesses market through LinkedIn and local Facebook groups. Trades get most enquiries from search ads with call tracking.
Who we market in Worthing
- Care homes and home care agencies
- GP, dental and pharmacy practices
- Pharmaceutical supply chain firms
- Cafés, restaurants and seafront businesses
- Independent retailers
- Tradespeople
- Arts and entertainment venues
- Fitness and wellbeing businesses
How it works for Worthing
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Worthing
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Worthing
Nearby
- Brighton
- Reading
- Oxford
- Southampton
- Portsmouth
- Milton Keynes
- Canterbury
- Slough
- Guildford
- Woking
- Crawley
- Maidstone
- Basingstoke
- High Wycombe
Frequently asked questions
Can you run Google Ads for a Worthing care home?
Yes. We build campaigns on care terms within Google's healthcare policies, reach families searching from elsewhere, and track calls and enquiries. Management starts from £150 a month + VAT, with ad spend paid directly to Google.
Do you run carer recruitment ads?
We do. Meta job ads aimed at people within commuting distance, with simple application forms, are usually the quickest way to reach carers and support workers. We can pause them between hiring rounds.
Can a dental practice advertise specific treatments?
Yes, within Google and Meta healthcare policies and UK advertising rules. We build treatment-specific campaigns, avoid claims we cannot support and track bookings. Conversion tracking set-up is £145 + VAT one-off.
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.