Marketing for Bath businesses
Bath is the only entire city in the UK designated a UNESCO World Heritage Site. The Roman Baths, Bath Abbey, the Royal Crescent and Thermae Bath Spa draw visitors from around the world, supporting hotels, guest houses, holiday lets, restaurants, tour operators and spas. The Christmas market is one of the busiest in the country.
Visitor businesses here compete with each other and with booking platforms, and Bath's high standards mean marketing needs to look good as well as perform:
- Branded Google Search ads to protect direct bookings from resellers bidding on the hotel or holiday let name
- Instagram content and Meta ads aimed at couples and groups planning city breaks, timed around spring, summer and the Christmas market
- Email to past guests for quieter months, with seasonal offers
- Gift voucher campaigns for spas and restaurants ahead of Christmas, Valentine's Day and Mother's Day
Tour operators and attractions also benefit from search ads on specific experiences and Google Business Profile updates.
Behind the tourism is a substantial knowledge economy. The University of Bath is known for engineering, management and architecture, and Bath Spa University for creative subjects. Future plc, the magazine and digital media publisher, is headquartered in the city, and Bath has a long history of publishing, software and digital businesses. Engineering consultancy Buro Happold was founded here, and many architecture and engineering practices are based in the city. These firms market through LinkedIn, award entries, project content and narrow search terms rather than broad ads.
Independent retailers and makers sell to visitors and online, which suits Instagram, Shopping ads and email. Schools and education businesses market to parents around admissions periods.
Who we market in Bath
- Hotels, guest houses and holiday lets
- Spas and visitor attractions
- Restaurants and cafés
- Publishers and digital media firms
- Architecture and engineering practices
- Independent retailers and makers
- Tour operators
- Schools and education businesses
How it works for Bath
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Bath
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Bath
Nearby
- Bristol
- Exeter
- Plymouth
- Bournemouth
- Gloucester
- Swindon
- Cheltenham
- Poole
- Torquay
- Taunton
- Truro
- Salisbury
- Yeovil
- Weston-super-Mare
Frequently asked questions
Can a Bath holiday let get more direct bookings?
Usually, yes. Branded search ads, Instagram content and email to past guests reduce reliance on booking platforms. We track direct bookings so you can compare cost with commission. Google Ads management starts from £150 a month + VAT plus ad spend.
Do you run gift voucher campaigns for spas?
We do. Meta ads and email campaigns timed for Christmas, Valentine's Day and Mother's Day, with voucher sales tracked as conversions, work well. Paid social management starts from £150 a month + VAT, with ad spend paid directly to Meta.
How do architecture practices in Bath use digital marketing?
Mostly through LinkedIn, project content and email to clients and collaborators, with search ads on specific services where demand exists. Content marketing starts from £195 a month + VAT, and single articles from £45 + VAT per piece.
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