Marketing for Cheltenham businesses
Cheltenham has two sides. One is the Regency town of the Promenade, Montpellier and the racecourse, where hotels, bars and boutiques live on visitors. The other is a serious technical economy built around GCHQ at Benhall, the Golden Valley development being built as a cyber and digital business district, Spirax Group's head office and aerospace firms near Gloucestershire Airport. UCAS is also based in the town.
Event-led businesses plan around a crowded calendar. The Cheltenham Festival in March, plus the literature, jazz, science and music festivals through the year, bring sharp peaks for hotels, caterers, venues and event suppliers:
- Branded and event-specific Google Search ads running in the weeks before each event, with bookings tracked
- Meta and Instagram ads aimed at racegoers and festival audiences planning trips
- Email to past guests and attendees, sent well ahead because rooms book early
- Quieter periods filled with local offers and midweek promotions
Cyber and IT consultancies sell to government and corporate buyers who value credibility and discretion. LinkedIn content and modest LinkedIn Ads aimed at security, risk and IT leaders, Google Search on specific services such as penetration testing or security assessments, and recruitment campaigns for cleared staff are typical. Every claim stays careful, and all copy is approved before it runs.
Boutique retailers and salons around Montpellier and the Promenade do best with Instagram content, local Meta ads and email or SMS to regulars. Estate agents use Meta valuation ads and polished listing content. Financial advisers and solicitors use focused search campaigns and client newsletters. The University of Gloucestershire's campuses add a student audience for food and leisure businesses.
Who we market in Cheltenham
- Cyber and IT consultancies
- Hotels and guest houses
- Restaurants and bars
- Festival and event suppliers
- Boutique retailers and salons
- Engineering firms
- Estate agents
- Education and training providers
How it works for Cheltenham
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Cheltenham
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Cheltenham
Nearby
- Bristol
- Exeter
- Plymouth
- Bath
- Bournemouth
- Gloucester
- Swindon
- Poole
- Torquay
- Taunton
- Truro
- Salisbury
- Yeovil
- Weston-super-Mare
Frequently asked questions
Can you plan hotel ads around the Cheltenham Festival?
Yes. We run search and Meta campaigns in the months and weeks before the Festival and other events, email past guests early and reduce spend once you are full. Google Ads management starts from £150 a month + VAT plus ad spend.
Do you market cyber security consultancies?
We do. LinkedIn campaigns aimed at security and IT leaders, focused Google Search on specific services and careful, approved copy are the usual mix. Paid social management starts from £150 a month + VAT, with ad spend paid directly to LinkedIn.
Can a Montpellier boutique target local shoppers?
Yes. We set a tight radius, schedule ads for the times people browse and add Instagram content and an email list. Organic social management starts from £125 a month + VAT per platform package.
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