Marketing for Torquay businesses
Torquay is the largest town in Torbay and the heart of the English Riviera, which also takes in Paignton and Brixham. Tourism is the obvious big industry, with hotels, guest houses, holiday parks, attractions and restaurants filling the seafront, the harbour and Babbacombe. Agatha Christie was born in Torquay, and the town's heritage and coastline bring visitors all year, with a strong summer peak.
Tourism businesses on the Riviera compete with each other and with booking platforms. Marketing that works here:
- Meta and Instagram ads aimed at families and couples planning Devon breaks, starting in the new year when many people book summer holidays
- Branded Google Search ads to protect direct bookings
- Email to past guests with early booking offers and shoulder-season breaks
- Google Business Profile updates with seasonal hours, menus and events
Holiday parks benefit from video content showing pools, entertainment and accommodation, and from remarketing to people who checked availability but did not book.
Less well known is Torbay's long history in electronics and photonics. The area has a cluster of firms making optical components, sensors and specialist electronics, supported by the Electronics and Photonics Innovation Centre at White Rock in Paignton. These firms sell to engineers worldwide, so narrow Google Search campaigns, LinkedIn and trade show follow-up email suit them better than consumer social.
Torbay Hospital is a major employer, and care homes across the area need family-facing search ads within healthcare policies plus Meta recruitment campaigns. Brixham's fishing and seafood businesses can use Instagram and local ads, and trades and builders across Torbay get most enquiries from search ads with call tracking.
Who we market in Torquay
- Hotels and guest houses
- Holiday parks
- Visitor attractions
- Restaurants and bars
- Photonics and electronics manufacturers
- Seafood merchants in Brixham
- Care providers
- Independent retailers
How it works for Torquay
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Torquay
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Torquay
Nearby
- Bristol
- Exeter
- Plymouth
- Bath
- Bournemouth
- Gloucester
- Swindon
- Cheltenham
- Poole
- Taunton
- Truro
- Salisbury
- Yeovil
- Weston-super-Mare
Frequently asked questions
When should a Torquay hotel start advertising?
Usually in the new year for summer bookings, with further pushes for Easter, half terms and late availability. Budgets are planned month by month so spend tracks when Riviera guests actually book. Paid social management starts from £150 a month + VAT plus ad spend.
Can you market a Torbay photonics company?
Yes. Narrow Google Search on specific components and applications, LinkedIn aimed at engineers and buyers, and email after trade shows are the usual mix. Google Ads management starts from £150 a month + VAT, with spend paid directly to Google.
Can you target Paignton and Brixham as well as Torquay?
Yes. For local services we can target all three towns or each separately. For holiday businesses we usually target the places your guests travel from, such as the Midlands, London and the South East, rather than Torbay itself.
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