Marketing for Poole businesses
Poole sits on one of the largest natural harbours in the world and, since 2019, has been part of Bournemouth, Christchurch and Poole Council. The harbour drives much of the economy. Sunseeker builds luxury motor yachts here, and marine engineers, fit-out joiners and electronics firms work around Hamworthy and the quayside, while the ferry port runs services across the Channel.
Marine businesses sell to two very different audiences. Boatbuilders and brokers reach buyers across the UK and abroad through campaigns by country, high quality video on Instagram and YouTube, and email around boat shows. Marine engineers and suppliers sell B2B through search ads on specific services and LinkedIn.
Brand-led manufacturing is another strand. Lush started in Poole and still has its head office and manufacturing here, and the town has smaller cosmetics, food and consumer goods makers selling online. For these direct-to-consumer brands:
- Google Shopping and Performance Max from a clean product feed
- Meta Advantage+ shopping and Instagram content, with Conversions API so purchases are measured properly
- Klaviyo flows for welcome, abandoned cart, replenishment reminders and win-back
- Gifting campaigns for Christmas and Mother's Day planned weeks ahead
Cosmetics ads must avoid unsupported claims, so copy is checked carefully.
Tourism matters too, from Sandbanks and the beaches to the quay and the harbour islands. Watersports and charter operators, holiday let agencies and waterfront restaurants have a summer peak and benefit from Meta ads aimed at people planning Dorset breaks, Instagram content and email to past customers. Bournemouth University's Talbot Campus and Arts University Bournemouth sit on the Poole side of the conurbation, adding students and graduate start-ups.
Who we market in Poole
- Boatbuilders and marine engineers
- Cosmetics and consumer goods makers
- Online retailers
- Watersports and charter operators
- Holiday let agencies
- Waterfront restaurants and cafés
- Manufacturers
- Start-ups
How it works for Poole
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Poole
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Poole
Nearby
- Bristol
- Exeter
- Plymouth
- Bath
- Bournemouth
- Gloucester
- Swindon
- Cheltenham
- Torquay
- Taunton
- Truro
- Salisbury
- Yeovil
- Weston-super-Mare
Frequently asked questions
Can you set up Klaviyo flows for a Poole cosmetics brand?
Yes. Welcome, abandoned cart, replenishment and win-back flows suit beauty products well. Set-up is £195 + VAT one-off, and ongoing email campaigns start from £95 a month + VAT. We check consent and deliverability too.
Do you market watersports and charter businesses?
We do. Meta ads aimed at people planning Dorset trips, Instagram content from the water and email to past customers suit summer trade. Paid social management starts from £150 a month + VAT plus ad spend paid to Meta.
Can you run Google Ads for a boatbuilder selling abroad?
Yes. We run campaigns by country with separate budgets and wording, track enquiries from each market and time pushes around boat shows. Google Ads management starts from £150 a month + VAT plus ad spend.
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.