Marketing for Plymouth businesses
Plymouth's economy has always faced the sea. HMNB Devonport is the largest naval base in Western Europe, and Babcock carries out major ship and submarine maintenance there, supporting a large defence and engineering supply chain. Princess Yachts builds luxury motor yachts in the city, and many smaller boatbuilders, marine engineers and suppliers work around the waterfront.
Defence and marine engineering suppliers market to small, specialist audiences, usually through:
- Google Search on specific capabilities and certifications, with tracked enquiries
- LinkedIn Ads and content aimed at engineering and procurement roles in defence and maritime
- Recruitment campaigns for skilled trades, which are in constant demand
Boatbuilders and yacht businesses sell to buyers across the UK and abroad, so campaigns by country, high quality video on Instagram and YouTube, and email to past enquirers around boat shows suit them.
Marine science is another strength. The Marine Biological Association and Plymouth Marine Laboratory are based in the city, the University of Plymouth is known for marine and maritime research, and Plymouth Sound became the UK's first National Marine Park in 2019. Research organisations and charities can use Google Ad Grants where eligible.
Tourism focuses on the Hoe, the Barbican and the city's history as the Mayflower's departure point. Hotels, restaurants, attractions and boat trip operators have a summer peak and benefit from Meta ads aimed at people planning Devon and Cornwall breaks, Instagram content from the water and email to past customers. Brittany Ferries sails to Roscoff and Santander, supporting travel and freight businesses.
The University of Plymouth's large student population supports letting agents and hospitality. Care providers and clinics across the city need family-facing search ads and recruitment campaigns.
Who we market in Plymouth
- Defence and marine engineering firms
- Boatbuilders and yacht manufacturers
- Marine science organisations
- Boat trip and ferry operators
- Hotels, restaurants and attractions
- Care providers and clinics
- Logistics and freight firms
- Retailers
How it works for Plymouth
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Plymouth
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Plymouth
Nearby
- Bristol
- Exeter
- Bath
- Bournemouth
- Gloucester
- Swindon
- Cheltenham
- Poole
- Torquay
- Taunton
- Truro
- Salisbury
- Yeovil
- Weston-super-Mare
Frequently asked questions
Can you advertise a Plymouth boatbuilder internationally?
Yes. We run Google and Meta campaigns by country, use video on Instagram and YouTube, and time pushes around boat shows, with enquiries tracked from each market. Google Ads management starts from £150 a month + VAT plus ad spend.
Do you market boat trips and Barbican attractions?
We do. Meta ads aimed at visitors planning Devon and Cornwall trips, Instagram content from the water and Google Business Profile updates suit summer trade. Organic social starts from £125 a month + VAT per platform package.
Can you recruit engineers for Devonport suppliers?
Yes. Meta and LinkedIn job ads targeted around Plymouth, with simple application forms, help reach skilled trades. Paid social management starts from £150 a month + VAT, with ad spend paid directly to the platform.
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