Marketing for Aberdeen businesses
Aberdeen has been the centre of the UK's North Sea oil and gas industry for half a century. Operators, drilling contractors, service companies, inspection firms and engineering consultancies fill business parks at Dyce, Altens, Tullos, Bridge of Don and Kingswells, and Westhill, just outside the city, is internationally known for subsea engineering.
Energy supply chain firms sell to a small number of operators and contractors worldwide, so their marketing is B2B and specialist:
- LinkedIn Ads and content aimed at operations, engineering and procurement roles at operators and principal contractors, sometimes by country
- Google Search on specific equipment, services and rental terms, with quote requests tracked
- Email to customers and prospects around major conferences and exhibitions at P&J Live
- Recruitment campaigns, which rise and fall with activity offshore
The energy transition is creating a second wave of work. Firms moving into offshore wind, hydrogen, carbon capture and decommissioning often find their marketing still talks only about oil and gas, and need new campaigns, landing pages and messaging aimed at renewables buyers. The Net Zero Technology Centre is based in the city.
Recruitment agencies are a large local sector and spend heavily on LinkedIn and job ads. Measuring cost per applicant and per placement, rather than clicks, quickly shows which campaigns earn their keep.
The Port of Aberdeen serves offshore supply vessels and cruise ships, and Aberdeen Airport handles many helicopter flights offshore. Hotels and hospitality depend on business travel and conferences, so LinkedIn and email to corporate bookers suit them alongside Instagram for leisure guests. Seafood processors sell to the trade and use LinkedIn and email. The University of Aberdeen and Robert Gordon University bring students and spin-outs.
Who we market in Aberdeen
- Oil and gas service companies
- Subsea engineering firms
- Offshore wind suppliers
- Equipment rental and inspection firms
- Engineering consultancies
- Recruitment agencies
- Hotels and hospitality
- Seafood processors
How it works for Aberdeen
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Aberdeen
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Aberdeen
Nearby
- Glasgow
- Edinburgh
- Dundee
- Inverness
- Stirling
- Perth
- Paisley
- East Kilbride
- Livingston
- Falkirk
- Ayr
- Dunfermline
- Kirkcaldy
Frequently asked questions
Can you help an Aberdeen firm move into offshore wind?
Yes. We build LinkedIn and Google campaigns aimed at renewables buyers, with landing pages that speak their language and tracking on enquiries. Strategy work is £45 an hour + VAT, and campaign management from £150 a month + VAT.
Do you run LinkedIn campaigns for subsea companies?
We do. We target operations, engineering and procurement roles at operators and contractors, by country if needed, and promote capabilities, case studies and events. Ad spend is paid directly to LinkedIn.
Can you measure recruitment ads by placements, not clicks?
Yes. We track applications through forms or your applicant system and report cost per applicant, and where you can share data, cost per placement. Paid social management starts from £150 a month + VAT plus spend.
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.