Marketing for Scotland businesses
Scotland's paid media market splits along the same lines as its economy. Edinburgh's banks, insurers and law firms compete for a fairly small number of high-value searches, so the work there is about precise search campaigns, strong negative keyword lists and remarketing to people who have already read a service page. Glasgow has a wider mix of professional services, trades and creative businesses, with more local competition for everyday terms such as accountants, electricians and dentists.
Food and drink is where Scotland stands out. Distilleries, gin brands, seafood and shortbread producers often sell direct online as well as through shops, which makes them natural fits for Shopping ads, Performance Max and email flows. A whisky or gin brand needs to respect the advertising policies for alcohol on Google and Meta, including age targeting, so we check every campaign against those rules before it goes live. Christmas, Burns Night and Father's Day are the big peaks, and the email calendar is planned around them weeks ahead.
Aberdeen's energy and engineering suppliers, many now working on offshore wind, sell to procurement teams and engineers. LinkedIn ads with lead gen forms, aimed by job title and industry, usually reach those buyers better than broad search. Tourism across the Highlands and islands is seasonal and image-led, so hotels, guest houses and tour operators put most of their budget into Instagram and Meta ads in the months before the season, then rely on organic social and email to bring guests back.
- Distilleries and food producers: Shopping ads, Meta ads and Klaviyo or Mailchimp flows
- Edinburgh and Glasgow professional firms: search ads, remarketing and LinkedIn
- Energy and engineering suppliers: LinkedIn campaigns and content for tenders
- Tourism operators: Instagram, Meta ads and seasonal email
We run all of this remotely from Mansfield, with reports in Looker Studio and calls by video, so being in Inverness or Shetland makes no difference.
Who we market in Scotland
- Distilleries and gin producers
- Seafood and food producers
- Hotels, guest houses and tour operators
- Law firms and financial services
- Energy and engineering suppliers
- University spin-outs
- Craft makers and gift shops
- Charities and social enterprises
How it works for Scotland
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Scotland
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Scotland
Areas in Scotland
- Glasgow
- Edinburgh
- Aberdeen
- Dundee
- Inverness
- Stirling
- Perth
- Paisley
- East Kilbride
- Livingston
- Falkirk
- Ayr
- Dunfermline
- Kirkcaldy
Frequently asked questions
Can you advertise our gin or whisky on Google and Meta?
Yes, within the platforms' alcohol policies. Both Google and Meta allow alcohol ads in the UK with restrictions, including targeting adults only and avoiding certain claims. We check your ads, landing pages and audiences against those rules before launch so campaigns are not disapproved halfway through your busiest season.
Can you target only the Highlands, or only the Central Belt?
Yes. Google Ads and Meta ads can be limited to specific towns, regions or a radius around a point, and we can exclude areas you do not serve. For a Highland hotel we might target visitors searching from across the UK instead, because guests rarely live locally.
Do you manage Instagram for Scottish tourism businesses?
Yes. Organic social media management starts from £125 a month + VAT per platform, covering planning, captions, scheduling and replies. Paid Instagram and Facebook ads start from £150 a month + VAT plus ad spend. Many tourism clients combine both, with ads before the season and organic posts all year.
Is a Mansfield agency a problem for a Scottish business?
No. Campaign building, reporting and optimisation are all done online, and we talk by phone or video call. Your ad spend is paid directly to Google, Meta or LinkedIn, and you keep ownership of every account we set up.
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