Marketing for Edinburgh businesses
Edinburgh is Scotland's capital and one of the UK's biggest financial centres outside London. NatWest Group's headquarters is at Gogarburn, investment firms such as Baillie Gifford and abrdn are based in the city, and a large insurance and pensions sector works around Edinburgh Park and the Exchange district. The Scottish Parliament and Scottish Government bring a big public sector, and the technology scene is strong: Skyscanner started here, and the University of Edinburgh's School of Informatics feeds a steady run of start-ups.
Each of the city's main markets needs a different approach:
- Wealth managers, financial advisers and law firms: focused Google Search on specific services, branded search protection and client newsletters, with financial promotions approved before they run and Scottish legal terms used correctly
- Tech start-ups: GA4 and conversion tracking from day one, LinkedIn and Google campaigns judged on sign-ups or demos, and landing page testing
- Hotels and short-let operators: branded search for direct bookings and email to past guests, with careful planning around August
- Festival venues and producers: short, intense Meta and Instagram campaigns around each show, with ticket purchase tracking where the box office allows
August changes everything. The Festival and Fringe bring huge audiences, and click costs and competition for attention rise sharply. Producers and venues need campaigns ready before the programme launches, while non-festival businesses may find it better to shift spend to other months.
Leith and Quartermile house agencies and tech firms, and Heriot-Watt, Edinburgh Napier and Queen Margaret universities add students. Cafés and independent shops do best with Instagram and local ads. University spin-outs and charities may benefit from Google Ad Grants and LinkedIn.
Who we market in Edinburgh
- Investment and asset managers
- Insurance and pension firms
- Technology start-ups
- Law and accountancy firms
- Festival venues and producers
- Hotels and short-let operators
- Cafés and independent shops
- University spin-outs
How it works for Edinburgh
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Edinburgh
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Edinburgh
Nearby
- Glasgow
- Aberdeen
- Dundee
- Inverness
- Stirling
- Perth
- Paisley
- East Kilbride
- Livingston
- Falkirk
- Ayr
- Dunfermline
- Kirkcaldy
Frequently asked questions
Can you sell Fringe show tickets with Meta ads?
Yes. We run short campaigns around your show, target people with relevant interests in Edinburgh and those visiting, and track ticket sales where your box office allows. Paid social management starts from £150 a month + VAT plus ad spend.
Should non-festival businesses advertise in August?
It depends. Competition for attention rises sharply, so some businesses do better shifting budget to other months, while hospitality near venues should lean in. We look at your past data and plan accordingly.
Do you run campaigns for Edinburgh tech start-ups?
We do. We set up GA4 for £95 + VAT and full conversion tracking for £145 + VAT, then run LinkedIn and Google campaigns judged on sign-ups or demos rather than clicks.
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