Marketing for Ayr businesses
Ayr is South Ayrshire's main town and a traditional seaside resort on the Firth of Clyde. Leisure comes first for many local businesses. Ayr Racecourse hosts the Scottish Grand National, championship golf at Royal Troon and Turnberry brings players from around the world, and Robert Burns was born in nearby Alloway, adding heritage tourism.
Golf and racing create an international, high-value audience with clear peaks:
- Google Search and Meta ads aimed at golfers planning Scottish golf trips, run by country for markets such as the US and Scandinavia where visitors often book far ahead
- Branded search for hotels and golf clubs, protecting direct bookings and tee times from resellers
- Meta and Instagram ads around race meetings, aimed at racegoers within travelling distance
- Email to past guests and golf groups, sent well before the season
Holiday lets and guest houses benefit from Instagram and email to past guests, and Burns-related attractions and events can plan around Burns Night and summer.
Just up the coast, Prestwick is home to Glasgow Prestwick Airport and one of the UK's significant aerospace clusters, with firms in aircraft manufacture, engine overhaul and maintenance. These suppliers market B2B through LinkedIn aimed at airlines, MRO buyers and engineers, Google Search on specific services and recruitment campaigns.
The University of the West of Scotland and Ayrshire College have campuses in Ayr, and University Hospital Ayr is a major employer. Care providers need family-facing search ads within healthcare policies and recruitment campaigns. The town centre is shifting towards leisure, food and independent shops, which do best with Instagram, local Meta ads and an email or SMS list for regulars.
Who we market in Ayr
- Golf clubs and resorts
- Hotels and guest houses
- Holiday lets
- Event organisers
- Aerospace engineering suppliers
- Visitor attractions
- Care providers
- Restaurants and cafés
How it works for Ayr
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Ayr
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Ayr
Nearby
- Glasgow
- Edinburgh
- Aberdeen
- Dundee
- Inverness
- Stirling
- Perth
- Paisley
- East Kilbride
- Livingston
- Falkirk
- Dunfermline
- Kirkcaldy
Frequently asked questions
Can you advertise Ayrshire golf breaks to overseas golfers?
Yes. We run Google and Meta campaigns by country, timed for when golfers in each market plan trips, and track enquiries and bookings. Google Ads management starts from £150 a month + VAT, with ad spend paid directly to Google.
Do you plan campaigns around the Scottish Grand National?
We do. Hotels, bars and restaurants can run Meta ads and email campaigns in the weeks before race meetings, then reduce spend afterwards. Paid social management starts from £150 a month + VAT plus ad spend.
Can you reach airlines and MRO buyers for a Prestwick supplier?
Yes. LinkedIn lets us target maintenance, engineering and procurement roles at airlines and MRO providers, and we pair it with focused Google Search. Strategy time is £45 an hour + VAT.
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