Marketing for Dundee businesses
Dundee has a reputation for video games far beyond its size. DMA Design created Lemmings and the first Grand Theft Auto here, studios such as Rockstar Dundee, Outplay and 4J Studios continue the tradition, and Abertay University pioneered games education. The University of Dundee is known for life sciences and medical research, alongside Ninewells Hospital, and DC Thomson, publisher of The Beano, is still based in the city.
Games studios usually have strong in-house art and community skills but little time for paid media. Common needs:
- TikTok, Meta and YouTube campaigns to grow wishlists or pre-registrations, with several short clips tested and budget moved to the winners
- Tracking through to store pages and sign-ups, so cost per wishlist is clear
- Launch email sequences and community newsletters
- LinkedIn recruitment for programmers and artists
Mobile studios focused on app installs need app campaign set-up and careful measurement of installs and in-app events.
Life science spin-outs and suppliers around the university market to specialists through LinkedIn, narrow search terms and event-led email, with Looker Studio reporting for boards and funders.
The city has spent years regenerating its waterfront, with V&A Dundee as the centrepiece, which draws visitors who support hotels, restaurants and cafés. Those businesses benefit from Instagram content, Meta ads aimed at people planning trips to Dundee and Fife, and email to past guests. The former Michelin factory has become the Michelin Scotland Innovation Parc, focused on sustainable mobility and low-carbon manufacturing, whose firms use LinkedIn and specialist search. Broughty Ferry's shops and cafés do well with Instagram and local ads, and the city's charities may be eligible for Google Ad Grants.
Who we market in Dundee
- Games and digital studios
- Life science spin-outs
- Publishers and media businesses
- Hotels and restaurants on the waterfront
- Low carbon and mobility manufacturers
- Charities and social enterprises
- Professional services firms
- Broughty Ferry shops and cafés
How it works for Dundee
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Dundee
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Dundee
Nearby
- Glasgow
- Edinburgh
- Aberdeen
- Inverness
- Stirling
- Perth
- Paisley
- East Kilbride
- Livingston
- Falkirk
- Ayr
- Dunfermline
- Kirkcaldy
Frequently asked questions
Can you grow wishlists for a Dundee games studio?
Yes. We test short clips on TikTok, Meta and YouTube, track clicks through to your store page and sign-ups, and move budget to what works. Paid social management starts from £150 a month + VAT, with ad spend paid directly to the platform.
Do you run app install campaigns?
We can. Google App campaigns and Meta app ads need proper install and in-app event tracking through your analytics or attribution tool. We set measurement up first so spend is judged on real users.
Can waterfront hotels in Dundee target visitors?
Yes. Meta ads aimed at people planning trips to Dundee and Fife, Instagram content and email to past guests suit hotels and restaurants near V&A Dundee. Email marketing starts from £95 a month + VAT.
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