Marketing for Perth businesses
Perth regained city status in 2012 and has long punched above its weight as a business centre. SSE has its headquarters here, Stagecoach was founded and is based in the city, and Aviva has a large office that grew out of General Accident, the insurer that started in Perth. Around those head offices sit contractors, consultancies and suppliers who need to be visible to large buyers. Their marketing tends to be B2B:
- LinkedIn content and ads aimed at procurement and operations roles in energy, utilities and transport
- Google Search on specific services, such as grid connection works or fleet maintenance, with enquiries tracked
- Recruitment campaigns for engineers, electricians and drivers
Perth is also the market town for a large agricultural area, and Perthshire's farms, estates, soft fruit growers, butchers, bakers, distillers and farm shops use it as their commercial base. Producers selling direct do well with:
- Instagram content that shows the farm, the distillery or the kitchen
- Google Shopping and Meta catalogue ads for online shops, with alcohol advertised within platform policies
- Email flows for gift and repeat orders, especially before Christmas
Tourism is significant, with the city as a gateway to Highland Perthshire, Pitlochry and Gleneagles. Hotels, lodges and holiday lets benefit from Meta ads aimed at people planning Scottish breaks, branded search for direct bookings and email to past guests early in the year. Country estates also market shooting, fishing, weddings and events, which suit Instagram and targeted Meta ads.
Solicitors and land agents serve clients across Perthshire, so their search campaigns should cover the county's towns and villages. Logistics and trade firms near Inveralmond and Broxden use search and recruitment ads.
Who we market in Perth
- Energy contractors
- Transport operators
- Food and drink producers
- Distilleries
- Farms and estates
- Hotels and lodges
- Solicitors and land agents
- Trade and distribution firms
How it works for Perth
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Perth
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Perth
Nearby
- Glasgow
- Edinburgh
- Aberdeen
- Dundee
- Inverness
- Stirling
- Paisley
- East Kilbride
- Livingston
- Falkirk
- Ayr
- Dunfermline
- Kirkcaldy
Frequently asked questions
Can you market a Perthshire estate's events and holidays?
Yes. Instagram content, Meta ads aimed at people planning Scottish breaks or events, and email to past guests suit estates and lodges. Paid social management starts from £150 a month + VAT, with ad spend paid directly to Meta.
Do you run LinkedIn for energy contractors?
We do. We target procurement and operations roles at utilities and energy firms, promote capabilities and case studies, and run recruitment campaigns. Management starts from £150 a month + VAT plus ad spend paid to LinkedIn.
Can a Perth land agent target all of Perthshire?
Yes. We set location targeting to the towns and villages you serve, or the whole county, and split campaigns by service if useful. Google Ads management starts from £150 a month + VAT.
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